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Web agency · Service
ASO & User Acquisition
We use the same methods on our own Unity games: we improve the store page through testing and run ads not just for installs but for users who stay and bring value.
In short
Our ASO & user acquisition service helps apps and games become more visible and downloaded on the App Store and Google Play by combining store listing optimisation, store tests and paid acquisition channels such as Apple Search Ads and app campaigns.
Technologies and tools
- App Store Connect
- Google Play Console
- Apple Search Ads
- Google App Campaigns
- Firebase
- AppsFlyer
Who is it for?
Owners of apps and games that are live or about to launch: independent developers, startups and brands with a mobile product.
- Methods tested on our own games
- Privacy-aware measurement (SKAdNetwork / AdAttributionKit on iOS)
- Focus on retention and lifetime value (LTV), not just installs
What we deliver
- 01Keyword and competitor research
- 02Title, subtitle and description copy
- 03Screenshots and preview video
- 04Store listing localisation
- 05Ratings and reviews strategy
- 06Store A/B tests: Google Play store listing experiments, App Store product page optimization and custom product pages
- 07Paid acquisition: Apple Search Ads, Google App Campaigns, Meta and TikTok app install campaigns
- 08Measurement and attribution setup, monthly report
How we work
Store audit
Keywords, competitors and the current store page.
Store listing
Copy, screenshots, video and localisation.
Test and acquire
Store A/B tests and paid user acquisition campaigns.
Measure and improve
Attribution, retention and lifetime value (LTV) tracking.
FAQ
What is ASO?
ASO (App Store Optimization) is the work that makes an app more visible in App Store and Google Play search and gets more of the people who see its store page to install it: keywords, copy, visuals, reviews and testing.
Is ad spend included in your fee?
No. You pay ad spend directly to platforms such as Apple, Google and Meta; our fee covers the ASO work and campaign management.
Does ASO help a newly launched app?
Yes. Starting with the right keywords and a strong store page before launch makes it easier to be found in search from day one.
How do iOS privacy rules affect measurement?
Because of Apple's privacy rules, measurement on iOS uses privacy-focused methods such as SKAdNetwork and AdAttributionKit. We set up tracking under the current rules and read the results accordingly.
Do you use these methods on your own games?
Yes. We run the store pages and campaigns of our own Unity games with the same process.
Other services
Contact
Let's talk about your project.
We start with a short call: we listen to what you want to build and pin down scope and timeline together.