Guides
What to know before you decide.
Clear, expert answers to the most common questions about websites, mobile apps and AI visibility. No sales talk; the methods we use in our own work.
- 01
What is GEO? A guide to getting your brand into AI answers
What GEO (Generative Engine Optimization) is, how it differs from SEO, and what it takes to show up in AI assistants such as ChatGPT and Perplexity. A step-by-step guide.
7 min read · Updated: 2 October 2026
- 02
What to check before you commission a website: a pre-decision checklist
The questions to ask about agency choice, speed, mobile, SEO, content management, ownership and maintenance before commissioning a company website.
6 min read · Updated: 2 October 2026
- 03
Commissioning a mobile app: process, technology choice and store release
The steps of commissioning a mobile app, React Native versus native development, App Store and Google Play release, and post-launch maintenance.
6 min read · Updated: 2 October 2026
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